An American Revolution

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An American Revolution is an advertising campaign started on New Year's Eve 2003 by Chevrolet in the USA, originally to promote its "ten new cars and trucks in twenty months", released since January 2004, but the lineup of advertised cars was later expanded. Ironically most Chevrolets are not produced in the USA . Non-American-made North American Chevrolets include the Chevrolet Aveo, Chevrolet HHR, Chevrolet Avalanche, Chevrolet Equinox, Chevrolet Impala, Chevrolet Monte Carlo, Chevrolet Silverado, Chevrolet Suburban and Chevrolet Tahoe.

The campaign was made by advertising firm Campbell-Ewald from Warren, Michigan, near General Motors' headquarters in Detroit, Michigan.

An American Revolution was released on the TV program Dick Clark's New Year's Rockin' Eve on the TV channel ABC. The TV commercials have also been shown on high-audience sports television programs, e.g. the American football program The NFL on CBS.

One of the first TV commercials in the campaign directed by Michael Bay featured the song Magic Carpet Ride by Steppenwolf. The advertisement was titled "An American Revolution, Car Carrier" and featured six not-yet-introduced new cars and trucks boarding a car carrier as it traverses the United States -- notably a 103 hp Aveo descending the Twin Peaks of San Francisco and making an airborne leap remininscent of Steve McQueen's Ford Mustang in the movie Bullitt — before boarding the car carrier.

The new vehicles are:

  1. 2004 Chevrolet SSR
  2. 2004 Chevrolet Malibu
  3. 2004 Chevrolet Colorado
  4. 2004 Chevrolet Aveo
  5. 2005 Chevrolet Equinox
  6. 2005 Chevrolet Corvette
  7. 2005 Chevrolet Uplander
  8. 2005 Chevrolet Cobalt
  9. 2006 Chevrolet HHR
  10. 2006 Chevrolet Impala

Localized campaigns

General Motors India rebranded the campaign in India, titled An Indian Revolution.

Many of the American TV ads under the An American Revolution campaign were rebroadcasted in Canada with the slogan 'Chevrolet. Canada's #1 Selling Brand.'

See also